How to Teach Writing for/about Facebook – An ABC Roundtable

I’m co-organizing a teaching roundtable at the 2015 national meeting of the Association for Business Communication. Entitled “Beyond the Professional Digital Presence,” the roundtable focuses on teaching students how to write for or about Facebook in professional contexts.

Screenshot from

Screenshot from

The roundtable focuses on teaching students in business and professional writing classes how to write for Facebook, but for purposes other or in addition to developing a professional, digital presence. Specifically, the roundtable explores why and how business and professional writing instructors teach students to

(1) write for Facebook on behalf of an organization

(2) rhetorically analyze organizations’ use of Facebook in workplace genres, and/or

(3) consider how writing for Facebook as professionals brings security, privacy, and ethical issues into focus.

To facilitate the sharing of teaching-related materials among participants and audience members, I created a companion website for the roundtable. If you weren’t able to attend the roundtable or are finding this post after ABC 2015 has concluded, please take a look around the roundtable website for more information about why and how business and professional writing instructors are teaching students to write for/about Facebook.


Posted in Uncategorized, Workplace Writing

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Dr. Amy Rubens
I'm an "ambulant scholar," and I move among several worlds. As a professor of English, I research and write for audiences within and outside of academia. As a teacher of writing, literature, and culture, I facilitate learning. As a blogger, I critique, question, and reflect. Learn more about this blog and the work I do as a professor and workplace writing consultant.

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